Market studies
- Assessing actual and potential market size
- Understanding customer behavior
- Segmenting markets and identifying profit sources
- Exploring unmet needs for growing your business
- Understanding competitors
- Providing qual. & quant. data for introducing new products and services to market
- Involving customers in product and service development
- Measuring product and service satisfaction among your customers
- Using behavioural models for pricing decisions
- Providing insights for branding and advertising decisions
- Guiding the development of marketing and PR communication campaigns
- Researching business markets where both sellers and buyers are businesses or other organizations
- Research for social impact investment decisions
- Other ad hoc studies based on specific needs and requirements of our clients